Public opinion polls in Malaysia: challenges and opportunities in the post-pandemic era

• Main Author: Tunku Mohd Mokhtar, Tunku Mohar
• Format: Book Chapter
• Language: English; English
• Published: Emerald Publishing 2023
• Subjects: JQ715 Politics and Government in Malaysia; JQ719 Elections in Malaysia
• Online Access: http://irep.iium.edu.my/106566/1/106566_Public%20opinion%20polls%20in%20Malaysia.pdf; http://irep.iium.edu.my/106566/2/106566_Public%20opinion%20polls%20in%20Malaysia_SCOPUS.pdf; http://irep.iium.edu.my/106566/; https://www.emerald.com/insight/content/doi/10.1108/978-1-80455-588-020231009/full/html
• Institution: Universiti Islam Antarabangsa Malaysia

This chapter discusses the development of public opinion polls in Malaysia, especially those related to politics and elections in the state. It traces the early attempts at public opinion polls and their relatively recent development in estimating electoral outcomes in Malaysia. In analysing the eff...