TikTok, does it matter? Content and impact of TikTok influencers on youths' motivation to travel
In recent years, social media platforms have spawned many influencers and internet celebrities who actively engage in marketing and promotion strategies. The trend of incorporating social media influencers into marketing strategies is rising. In the current technological era, these influencers, espe...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English English |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/106998/1/JTHEM-2023417.pdf http://irep.iium.edu.my/106998/2/JTHEM%202023.pdf http://irep.iium.edu.my/106998/ |
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| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English English |