A systematic review on the effectiveness of using user-generated content in e-commerce marketing
This systematic literature review examines the effectiveness of user-generated content (UGC) in ecommerce marketing, specifically focusing on its impact on customer trust, engagement, and purchase behavior. The review identifies key determinants of UGC effectiveness by analyzing multiple studies,...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AIRCC Publishing Corporation
2023
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/107365/1/107365_A%20systematic%20review%20on%20the%20effectiveness.pdf http://irep.iium.edu.my/107365/ https://aircconline.com/abstract/ijcsit/v15n4/15423ijcsit09.html |
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| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English |
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