Understanding consumer behaviours in geotourism: a literature review of Malaysia

This systematic article review aims to understand the motivations, preferences, and behaviours of geotourists and their overall satisfaction and well-being. An extensive search was carried out across numerous databases, including Google Scholar, Scopus, and academic repositories, to confirm the vali...

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Bibliographic Details
Main Authors: Adam, Nur Adeena, Ahmad, Siti Yuliandi
Format: Article
Language:English
Published: Persatuan Ekonomi Pengguna Dan Keluarga Malaysia 2023
Subjects:
Online Access:http://irep.iium.edu.my/108684/7/108684_UNDERSTANDING%20CONSUMER%20BEHAVIOURS.pdf
http://irep.iium.edu.my/108684/
https://macfea.com.my/about-jurnal-pengguna-malaysia-jpm/
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Institution: Universiti Islam Antarabangsa Malaysia
Language: English