Impact of diffusion of innovation among Pakistani consumers' adoption of Halal cosmetics
The market for halal cosmetics has recently grown due to factors including the expanding Muslim populace and their choice of pleasant, hygienic, and secure cosmetics. This study investigates consumer willingness for halal cosmetics adoption and considers the ramifications of such adoption. In addi...
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| Main Author: | |
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| Format: | Proceeding Paper |
| Language: | English |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/109784/7/109784_IMPACT%20OF%20DIFFUSION%20OF%20INNOVATION%20AMONG%20PAKISTANI%20CONSUMERS%27%20ADOPTION%20OF%20HALAL%20COSMETICS.pdf http://irep.iium.edu.my/109784/ |
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| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English |