Determining Technology Readiness in Adopting Social Media Marketing Among Asnaf Entrepreneurs in Rural Destination Kuala Perlis

• Main Authors: Mohd Sabri, Wardina Hani, Mohd, Nur Shuhadah, Abd Rahman, Nur Hidayah, Kamarudin, Lina Munirah, Shahidan, Athifah Najwani
• Format: Proceeding Paper
• Language: English
• Published: 2024
• Subjects: BPH Islamic Economics; BPH830.3 Social systems. Urban groups. Cities and towns. Sustainable urban development; HB3711 Business cycles. Economic fluctuations; T Technology (General)
• Online Access: http://irep.iium.edu.my/112747/1/ICLET%202023_2_Determining%20Technology%20Readiness%20in%20Adopting%20Social%20Media.pdf; http://irep.iium.edu.my/112747/; https://conference.iium.edu.my/iclet2023/
• Institution: Universiti Islam Antarabangsa Malaysia

Rural tourism cannot flourish without small companies (SMEs) to support its operations and long-term viability. Small and medium-sized enterprises (SMEs) in tourist towns not only handle the main production firm but also function as a tourist attraction. However, it is known that due to their low ca...