Crisis in a cup: managing the Mie Sedaap recall and rebuilding trust
This paper analyses the recall of two products from the Indonesian instant noodle brand Mie Sedaap. This recall followed the discovery by food safety regulators in Hong Kong and Singapore of the Korean Spicy Chicken and Korean Spicy Soup’s prohibited chemical, ethylene oxide. The incident resulted i...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
IIUM Press
2024
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/113100/7/113100_Crisis%20in%20a%20cup%20managing%20the%20Mie%20Sedaap%20recall.pdf http://irep.iium.edu.my/113100/ https://journals.iium.edu.my/ijcsm/index.php/jcsm/article/view/260/131 |
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| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English |