Understanding medical destination choice behaviour: an exploratory approach
Over the past decade, medical tourism has been growing progressively in developing countries of Eastern Europe, South Asia, Southeast Asia, and Middle East. This paper aims to conceptually understand medical tourists’ (or consumers) intentional behaviour to destined countries of their choice w...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universal Publishers - Boca Raton, Florida, USA
2022
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/113540/7/113540_%20Understanding%20medical%20destination.pdf http://irep.iium.edu.my/113540/ http://www.gbmrjournal.com/vol14no4s.htm |
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| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English |