Exploring the Nexus between social media and online shopping: a Malaysian consumer perspective with an emphasis on Islamic ethics

• Main Authors: Ramli, Mohd Safwan, Ayob, Nur Hidayah, Ramdzan Ali, Al Amirul Eimer, Abdullah, Nur Nabilah, Yaacob, Noor Junaini Arwin, Mohd Basari, Shahrul Nizam
• Format: Article
• Language: English
• Published: 2024
• Subjects: H Social Sciences (General); HF Commerce
• Online Access: http://irep.iium.edu.my/114374/7/114374_Exploring%20the%20Nexus%20between%20social.pdf; http://irep.iium.edu.my/114374/
• Institution: Universiti Islam Antarabangsa Malaysia

This research investigates the influence of social media dynamics on the online purchase intentions of Malaysian consumers, employing the Theory of Planned Behavior. It examines the relationship between social media attributes such as community sense, usefulness, openness, participation, and access...