How Do Online Review Characteristics Influence Persuasion Effectiveness among E-Commerce Consumers?

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Bibliographic Details
Main Authors:	Jalumin, Aiman Hakim, Ramdzan Ali, Al Amirul Eimer, Ramli, Mohd Safwan, Abdullah, Nur Nabilah, Mohd Basari, Shahrul Nizam
Format:	Article
Language:	English
Published:	2024
Subjects:	HF5717 Business communication
Online Access:	http://irep.iium.edu.my/114969/1/how-do-online-review-characteristics-influence-persuasion-effectiveness-among-e-commerce-consumers.pdf http://irep.iium.edu.my/114969/
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Institution:	Universiti Islam Antarabangsa Malaysia
Language:	English

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