Factors determinate customer shopping behaviour through Internet: the Malaysian case

This study try to explore factors that are affect shopping behaviour of the customer, how does Internet marketing affect the behaviour of the customer. Factor analysis is used in this study to identify the salient attributes that have impact on consumers’ shopping behaviour about Internet marketing....

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Main Authors: Haque, A. K. M. Ahasanul, Khatibi, Ali, Al Mahmud, Shameem
Format: Article
Language:English
Published: INSInet Publications 2009
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Online Access:http://irep.iium.edu.my/1369/1/Factors_determinate_customer_shopping_behaviour_through_internet-The_Malaysian_case.pdf
http://irep.iium.edu.my/1369/
http://www.insipub.com/ajbas_oct-dec_2009.html
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Institution: Universiti Islam Antarabangsa Malaysia
Language: English
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spelling my.iium.irep.13692011-08-10T03:58:03Z http://irep.iium.edu.my/1369/ Factors determinate customer shopping behaviour through Internet: the Malaysian case Haque, A. K. M. Ahasanul Khatibi, Ali Al Mahmud, Shameem HF5001 Business. Business Administration This study try to explore factors that are affect shopping behaviour of the customer, how does Internet marketing affect the behaviour of the customer. Factor analysis is used in this study to identify the salient attributes that have impact on consumers’ shopping behaviour about Internet marketing. Since, Factor analysis represents an analytical process of transforming statistical data (as measurements) into linear combinations of variables. In addition, multiple regression model was estimated to anticipate the effects of the explanatory variables. Findings of regression analysis indicated that all four factors such as Internet marketing environment, product characteristics, familiarity and confidence and promotional offer have significant impact on customer intention about Internet marketing. In conclusion, underlying uncertainty of customers as to the security of transaction on the Internet. Customers may not yet be ready for the transactional purposes due to security concern and mentally afraid doing transaction online due to security reason. They believe that online transactions are not secured enough to protect the payment method as disclosure of information. INSInet Publications 2009 Article REM application/pdf en http://irep.iium.edu.my/1369/1/Factors_determinate_customer_shopping_behaviour_through_internet-The_Malaysian_case.pdf Haque, A. K. M. Ahasanul and Khatibi, Ali and Al Mahmud, Shameem (2009) Factors determinate customer shopping behaviour through Internet: the Malaysian case. Australian Journal of Basic and Applied Sciences, 3 (4). pp. 3452-3463. ISSN 1991-8178 http://www.insipub.com/ajbas_oct-dec_2009.html
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic HF5001 Business. Business Administration
spellingShingle HF5001 Business. Business Administration
Haque, A. K. M. Ahasanul
Khatibi, Ali
Al Mahmud, Shameem
Factors determinate customer shopping behaviour through Internet: the Malaysian case
description This study try to explore factors that are affect shopping behaviour of the customer, how does Internet marketing affect the behaviour of the customer. Factor analysis is used in this study to identify the salient attributes that have impact on consumers’ shopping behaviour about Internet marketing. Since, Factor analysis represents an analytical process of transforming statistical data (as measurements) into linear combinations of variables. In addition, multiple regression model was estimated to anticipate the effects of the explanatory variables. Findings of regression analysis indicated that all four factors such as Internet marketing environment, product characteristics, familiarity and confidence and promotional offer have significant impact on customer intention about Internet marketing. In conclusion, underlying uncertainty of customers as to the security of transaction on the Internet. Customers may not yet be ready for the transactional purposes due to security concern and mentally afraid doing transaction online due to security reason. They believe that online transactions are not secured enough to protect the payment method as disclosure of information.
format Article
author Haque, A. K. M. Ahasanul
Khatibi, Ali
Al Mahmud, Shameem
author_facet Haque, A. K. M. Ahasanul
Khatibi, Ali
Al Mahmud, Shameem
author_sort Haque, A. K. M. Ahasanul
title Factors determinate customer shopping behaviour through Internet: the Malaysian case
title_short Factors determinate customer shopping behaviour through Internet: the Malaysian case
title_full Factors determinate customer shopping behaviour through Internet: the Malaysian case
title_fullStr Factors determinate customer shopping behaviour through Internet: the Malaysian case
title_full_unstemmed Factors determinate customer shopping behaviour through Internet: the Malaysian case
title_sort factors determinate customer shopping behaviour through internet: the malaysian case
publisher INSInet Publications
publishDate 2009
url http://irep.iium.edu.my/1369/1/Factors_determinate_customer_shopping_behaviour_through_internet-The_Malaysian_case.pdf
http://irep.iium.edu.my/1369/
http://www.insipub.com/ajbas_oct-dec_2009.html
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