Investigating students attitude and intention to use social software in higher institution of learning in Malaysia

• Main Authors: Shittu , Tajudeen Ahmad, Madarsha, Kamal Basha, Nik Abdul Rahman , Nik Suryani, Tunku Ahmad, Tunku Badariah
• Format: Article
• Language: English
• Published: Emerald Group Publishing Limited 2011
• Subjects: LB2300 Higher Education
• Online Access: http://irep.iium.edu.my/15108/1/Investigating_students%27.pdf; http://irep.iium.edu.my/15108/; http://www.emeraldinsight.com/journals.htm?issn=1750-497x&volume=5&issue=3&articleid=1944432&show=html
• Institution: Universiti Islam Antarabangsa Malaysia

Purpose – Social software usage is growing at an exponential rate among the present generation of students. Yet, there is paucity of empirical study to understand the determinant of its use in the present setting of this study. This study, therefore, seeks to investigate factors that predict students’ attitudes and intentions to use this internet-base software.