Direct-to-consumer advertising in Malaysia : skirting the regulations?
Direct-to-consumer advertising (DTCA) of medicinal products is characterized by any statement or pictorial design targeted to general public that is meant to promote the use or supply of medical products or services ("A.MA Position Statement ", 2007). Generally, various forms of marketing...
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2011
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| Online Access: | http://irep.iium.edu.my/18481/1/CHAPTER_2%5B1%5D.pdf http://irep.iium.edu.my/18481/ http://rms.research.iium.edu.my/bookstore/default.aspx |
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my.iium.irep.184812012-08-27T06:52:37Z http://irep.iium.edu.my/18481/ Direct-to-consumer advertising in Malaysia : skirting the regulations? Zakaria, Syahiera Farhana Othman, Noordin RS Pharmacy and materia medica Direct-to-consumer advertising (DTCA) of medicinal products is characterized by any statement or pictorial design targeted to general public that is meant to promote the use or supply of medical products or services ("A.MA Position Statement ", 2007). Generally, various forms of marketing techniques are used in DTCA including advertising in television, newspapers, pamphlets, radio and internet. IIUM Press 2011 Book Chapter REM application/pdf en http://irep.iium.edu.my/18481/1/CHAPTER_2%5B1%5D.pdf Zakaria, Syahiera Farhana and Othman, Noordin (2011) Direct-to-consumer advertising in Malaysia : skirting the regulations? In: Current Issues in Pharmacy. IIUM Press, International Islamic University Malaysia, pp. 15-24. ISBN 9789674180195 http://rms.research.iium.edu.my/bookstore/default.aspx |
| institution |
Universiti Islam Antarabangsa Malaysia |
| building |
IIUM Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
International Islamic University Malaysia |
| content_source |
IIUM Repository (IREP) |
| url_provider |
http://irep.iium.edu.my/ |
| language |
English |
| topic |
RS Pharmacy and materia medica |
| spellingShingle |
RS Pharmacy and materia medica Zakaria, Syahiera Farhana Othman, Noordin Direct-to-consumer advertising in Malaysia : skirting the regulations? |
| description |
Direct-to-consumer advertising (DTCA) of medicinal products is characterized by any statement or pictorial design targeted to general public that is meant to promote the use or supply of medical products or services ("A.MA Position Statement ", 2007). Generally, various forms of
marketing techniques are used in DTCA including advertising in television, newspapers, pamphlets, radio and internet. |
| format |
Book Chapter |
| author |
Zakaria, Syahiera Farhana Othman, Noordin |
| author_facet |
Zakaria, Syahiera Farhana Othman, Noordin |
| author_sort |
Zakaria, Syahiera Farhana |
| title |
Direct-to-consumer advertising in Malaysia : skirting the regulations? |
| title_short |
Direct-to-consumer advertising in Malaysia : skirting the regulations? |
| title_full |
Direct-to-consumer advertising in Malaysia : skirting the regulations? |
| title_fullStr |
Direct-to-consumer advertising in Malaysia : skirting the regulations? |
| title_full_unstemmed |
Direct-to-consumer advertising in Malaysia : skirting the regulations? |
| title_sort |
direct-to-consumer advertising in malaysia : skirting the regulations? |
| publisher |
IIUM Press |
| publishDate |
2011 |
| url |
http://irep.iium.edu.my/18481/1/CHAPTER_2%5B1%5D.pdf http://irep.iium.edu.my/18481/ http://rms.research.iium.edu.my/bookstore/default.aspx |
| _version_ |
1643607466837016576 |