Understanding the relationship of relational satisfaction, students-university identification and positive word of mouth intentions among students of Tun Abdul Razak University

• Main Authors: Ahmad, Siti Nor Bayaah, Shaikh Awadz, Azlina, Che Musa, Normaziah, Juhdi, Nurita
• Format: Article
• Language: English
• Published: Design for Scientific Renaissance 2012
• Subjects: LB2300 Higher Education
• Online Access: http://irep.iium.edu.my/22558/1/JMMR_paper_2012.pdf; http://irep.iium.edu.my/22558/; http://www.sign-ific-ance.co.uk/dsr/index.php/JMMR/article/view/160
• Institution: Universiti Islam Antarabangsa Malaysia

In this study we examine the influence of student-university identification (SUI) on students‟ learning outside the class (LOtC) and students‟ relationship with lecturers, support staff and peers. It also aimed to determine whether student‟s positive word of mouth intention is influence by LOtC and...