Exploring the relationship between religiosity, ethnocentrism and corporate image: young Muslim consumers perspective

• Main Authors: Haque, A. K. M. Ahasanul, Rahman, Sabbir, Yasmin, Farzana
• Format: Article
• Language: English
• Published: World Business Institute, Australia 2012
• Subjects: HF5001 Business. Business Administration
• Online Access: http://irep.iium.edu.my/26451/1/Exploring_the_Relationship_between_Religiosity%2C_Ethnocentrism_and_Corporate_Image.pdf; http://irep.iium.edu.my/26451/; http://www.jbprpapers.com/00.journals/2012/april/4.pdf
• Institution: Universiti Islam Antarabangsa Malaysia

This paper aims to examine how young Malay Muslim consumers differs their idea about religiosity; ethnocentrism and corporate image before they intend to purchase any foreign made goods and services. This research also explores the relationship between religiosity, ethnocentrism and corpor...