Extended hierarchy-of-effect model and its application on Islamic reality shows towards Malay community in Malaysia
This paper tries to explore the possibility of applying the Hierarchy-of-Effect-Model (Zajonc, 1980) on Islamic reality shows towards Malay community in Malaysia, which is a new phenomenon, compared to the other existing reality shows that are mushrooming. The objectives of the study are (1) To find...
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| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/28441/1/Extended_Hierarchy_PAPER_2472012.pdf http://irep.iium.edu.my/28441/4/abstract_saodah.pdf http://irep.iium.edu.my/28441/ |
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| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English English |