Organic food: a study on demographic characteristics and factors influencing purchase intentions among consumers in Klang Valley, Malaysia

• Main Authors: Ahmad, Siti Nor Bayaah, Juhdi, Nurita
• Format: Article
• Language: English
• Published: Canadian Center of Science and Education 2010
• Subjects: HF5410 Marketing. Distribution of products
• Online Access: http://irep.iium.edu.my/2882/1/ONLINE_VERSION_ORGANIC_IJBM.pdf; http://irep.iium.edu.my/2882/; http://www.ccsenet.org/journal/index.php/ijbm/article/view/3857
• Institution: Universiti Islam Antarabangsa Malaysia

This study attempted to gain knowledge about consumers’ intention to purchase organic food products and their demographic characteristics. Data were collected in supermarkets within 3 different areas in Klang Valley, Malaysia using mall-intercept approach. A total of 177 respondents were generated....