The role of customer satisfaction in enhancing customer loyalty in Malaysian Islamic banks
This study examines the role of customer satisfaction in enhancing the loyalty of Muslim and non-Muslim customers in the Malaysian Islamic banking industry. Respondents are the customers (Muslim and non-Muslim customers) visiting the bank counters and have an account with Islamic banks. A total o...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Routledge, Taylor and Francis Group
2010
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/3063/1/Amin_et_al.%2C_2010.pdf http://irep.iium.edu.my/3063/ http://www.tandfonline.com/doi/abs/10.1080/02642060903576076 |
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| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English |