Customers' perception towards cellular mobile telephone operators

• Main Authors: Rahman, Muhammad Sabbir, Haque, A. K. M. Ahasanul, Sayyed Ahmad, Mohd. Ismail
• Format: Book
• Language: English
• Published: ORIC Publication 2013
• Subjects: HE9713 Cellular telephone services industry. Wireless telephone industry; HF5001 Business. Business Administration; HF5437 Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://irep.iium.edu.my/34473/1/Book_-_Customer_Perception_towards_Cellular_Mobile_Telephone_Operators.pdf; http://irep.iium.edu.my/34473/
• Institution: Universiti Islam Antarabangsa Malaysia

This research was designed to address the research problems regarding the significant factors that affect perception of customer s in the choice of an operator line, and also those factors significantly affecting the consumers’perceptions