Al Wakalah and its impact on the growth and performance of Takaful companies: a Malaysian case

Marketing Islamic insurance (takaful) products does not imply exploiting the religious factor alone. Equally important is the marketing channel. As a marketing tool the agency system is vital. Insurance agents who sell policies are not employees of insurance companies. They work on a commission basi...

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Main Authors: Annuar, Hairul Azlan, Rosly, Saiful Azhar, Abdul Rashid, Hafiz Majdi
Format: Article
Language:English
Published: European Center for Peace and Development of the University for Peace 2004
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Online Access:http://irep.iium.edu.my/3469/1/Al_wakalah_and_its_impact_on_the_growth_and_performance_of_takaful_companies.pdf
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Institution: Universiti Islam Antarabangsa Malaysia
Language: English
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spelling my.iium.irep.34692011-12-14T00:32:23Z http://irep.iium.edu.my/3469/ Al Wakalah and its impact on the growth and performance of Takaful companies: a Malaysian case Annuar, Hairul Azlan Rosly, Saiful Azhar Abdul Rashid, Hafiz Majdi HF5601 Accounting. Bookkeeping Marketing Islamic insurance (takaful) products does not imply exploiting the religious factor alone. Equally important is the marketing channel. As a marketing tool the agency system is vital. Insurance agents who sell policies are not employees of insurance companies. They work on a commission basis and thus are motivated by the volume of sales made. By using agents, insurance companies can cut overhead costs and help expand markets without using or setting up new costly subsidiaries. The first takaful company in Malaysia, Syarikat Takaful Malaysia Berhad (STMB), does not use the agency system (al wakalah), in contrast to the second company, Takaful Nasional Sendirian Berhad (TNSB). The different marketing channel used has a lot to do with both companies following different Islamic scholars’ views of the al wakalah contract. It centres upon differences in juristic interpretation (iktilaf) on whether the takaful company, as a manager (mudharib), can use part of the capital, in terms of premiums provided by the policyholders (rabulmal), to pay agents’ commissions. This study looks at how this difference in juristic views has impacted the performance of both takaful companies. The study found that TNSB performed better than STMB. In this sense, al wakalah is able to generate greater benefits (manfaat) than the takaful companies while not causing harm (madarrah)to the customers. It is therefore crucial for STMB to review its policy on al wakalah and embrace the system to improve its performance. European Center for Peace and Development of the University for Peace 2004 Article REM application/pdf en http://irep.iium.edu.my/3469/1/Al_wakalah_and_its_impact_on_the_growth_and_performance_of_takaful_companies.pdf Annuar, Hairul Azlan and Rosly, Saiful Azhar and Abdul Rashid, Hafiz Majdi (2004) Al Wakalah and its impact on the growth and performance of Takaful companies: a Malaysian case. The European Journal of Management and Public Policy, 3 (1). pp. 82-117. ISSN 1726-6475
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic HF5601 Accounting. Bookkeeping
spellingShingle HF5601 Accounting. Bookkeeping
Annuar, Hairul Azlan
Rosly, Saiful Azhar
Abdul Rashid, Hafiz Majdi
Al Wakalah and its impact on the growth and performance of Takaful companies: a Malaysian case
description Marketing Islamic insurance (takaful) products does not imply exploiting the religious factor alone. Equally important is the marketing channel. As a marketing tool the agency system is vital. Insurance agents who sell policies are not employees of insurance companies. They work on a commission basis and thus are motivated by the volume of sales made. By using agents, insurance companies can cut overhead costs and help expand markets without using or setting up new costly subsidiaries. The first takaful company in Malaysia, Syarikat Takaful Malaysia Berhad (STMB), does not use the agency system (al wakalah), in contrast to the second company, Takaful Nasional Sendirian Berhad (TNSB). The different marketing channel used has a lot to do with both companies following different Islamic scholars’ views of the al wakalah contract. It centres upon differences in juristic interpretation (iktilaf) on whether the takaful company, as a manager (mudharib), can use part of the capital, in terms of premiums provided by the policyholders (rabulmal), to pay agents’ commissions. This study looks at how this difference in juristic views has impacted the performance of both takaful companies. The study found that TNSB performed better than STMB. In this sense, al wakalah is able to generate greater benefits (manfaat) than the takaful companies while not causing harm (madarrah)to the customers. It is therefore crucial for STMB to review its policy on al wakalah and embrace the system to improve its performance.
format Article
author Annuar, Hairul Azlan
Rosly, Saiful Azhar
Abdul Rashid, Hafiz Majdi
author_facet Annuar, Hairul Azlan
Rosly, Saiful Azhar
Abdul Rashid, Hafiz Majdi
author_sort Annuar, Hairul Azlan
title Al Wakalah and its impact on the growth and performance of Takaful companies: a Malaysian case
title_short Al Wakalah and its impact on the growth and performance of Takaful companies: a Malaysian case
title_full Al Wakalah and its impact on the growth and performance of Takaful companies: a Malaysian case
title_fullStr Al Wakalah and its impact on the growth and performance of Takaful companies: a Malaysian case
title_full_unstemmed Al Wakalah and its impact on the growth and performance of Takaful companies: a Malaysian case
title_sort al wakalah and its impact on the growth and performance of takaful companies: a malaysian case
publisher European Center for Peace and Development of the University for Peace
publishDate 2004
url http://irep.iium.edu.my/3469/1/Al_wakalah_and_its_impact_on_the_growth_and_performance_of_takaful_companies.pdf
http://irep.iium.edu.my/3469/
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