Hypermarket corporate brand extension personality

Hypermarket corporate brand extension personality

Products and services are complementary to each other. This research explores the relationship of hypermarket corporate brand extension of products and services as parallel independent constructs towards brand personality. Through convenience sampling of hypermarket distribution outlets throughout...

Full description

Saved in:
Bibliographic Details
Main Authors: Hasliza Hassan, Hassan, Rahman, Muhammad Sabbir, Abu Bakar Sade, Sade
Format: Article
Language:English
English
Published: North American Business Press 2014
Subjects:
HF Commerce
HF5001 Business. Business Administration
HF5410 Marketing. Distribution of products
Online Access:http://irep.iium.edu.my/36967/1/%28A%29_JABE_Acceptance_letter.2014_pdf.pdf
http://irep.iium.edu.my/36967/2/JABE_Hypermarket_Corporate_Brand_Extension_Personality.pdf
http://irep.iium.edu.my/36967/
http://www.na-businesspress.com/jabeopen.html
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Universiti Islam Antarabangsa Malaysia
Language: English
English

Internet

http://irep.iium.edu.my/36967/1/%28A%29_JABE_Acceptance_letter.2014_pdf.pdf
http://irep.iium.edu.my/36967/2/JABE_Hypermarket_Corporate_Brand_Extension_Personality.pdf
http://irep.iium.edu.my/36967/
http://www.na-businesspress.com/jabeopen.html

Similar Items