Theory of Islamic consumer behaviour : an empirical study of consumer behaviour of Islamic mortgage in Malaysia

• Main Authors: Amin, Hanudin, Abdul Rahman, Abdul Rahim, Abdul Razak, Dzuljastri
• Format: Article
• Language: English; English
• Published: Emerald Publishing Group 2013
• Subjects: HF5001 Business. Business Administration
• Online Access: http://irep.iium.edu.my/37215/1/Amin%2C_Abdul_Rahim%2C_Abdul_Razak%2C_2014%2C_Theory_of_Islamic_Consumer_Behaviour_An_Empirical_Study_of_Consumer_Behaviour_of_Islamic_.pdf; http://irep.iium.edu.my/37215/4/37215-Theory%20of%20Islamic%20consumer_SCOPUS.pdf; http://irep.iium.edu.my/37215/; http://www.emeraldinsight.com/search.htm?PHPSESSID=0p7nl7rbs8dc31jdamv61t2ue1&st1=Theory+of+Islamic+consumer+behaviour+%3A+an+empirical+study+of+consumer+behaviour+of+Islamic+mortgage+in+Malaysia&ct=all&ec=1&bf=1
• Institution: Universiti Islam Antarabangsa Malaysia

The purpose of this study is to propose a theory of Islamic consumer behavior to explain the factors that influence the Islamic mortgage industry. Although previous works have shown that conventional marketing theories were, to a certain extent, able to predict factors influencing halal marketing a...