Analyzing effects of political literature: the third-person effect on party members

• Main Authors: Syed Abdullah Idid, Syed Arabi, Souket, Rizwanah
• Format: Conference or Workshop Item
• Language: English; English
• Published: 2013
• Subjects: H61 Theory. Method; H61.8 Communication of information
• Online Access: http://irep.iium.edu.my/38064/1/Analyzing_Effects_of_Political_Literature_-_ANPOR.pdf; http://irep.iium.edu.my/38064/4/38064.pdf; http://irep.iium.edu.my/38064/; https://anpor.org/en/conferences/20131121/presentations.php
• Institution: Universiti Islam Antarabangsa Malaysia

Davison (1983) posited that individuals will perceive mediated messages to have their greatest impact not “on me” or you” but on them- the third person. Research suggests that people judge others to be more influenced than they are by media, advertising, libelous messages, media violence and pornogr...