Customer satisfaction mobile phone services: an empirical study on Grameen Phone (GP) and Banglalink (BL) in Bangladesh

• Main Authors: Haque, A. K. M. Ahasanul, Nuruzzaman, N, Kalam, Abul
• Format: Article
• Language: English
• Published: Medwell Journals 2011
• Subjects: HF5001 Business. Business Administration
• Online Access: http://irep.iium.edu.my/3848/1/Banglalink_%28International_Business_Management%29_2011.pdf; http://irep.iium.edu.my/3848/; http://www.medwelljournals.com; http://docsdrive.com/pdfs/medwelljournals/ibm/2011/140-150.pdf
• Institution: Universiti Islam Antarabangsa Malaysia

This study is to examine the satisfaction of customers towars the mobile phone services in Bangladesh based on the Mertin Fishbein's multiattribute attitude model. Some important factors or attributes (i.e., services) of GP and BL that affect the satisfaction level of the customers have been id...