Determinants of customer satisfaction on retail banks in New Zealand: an empirical analysis using structural equation modeling

• Main Authors: Abdullah, Moha Asri, Abd. Manaf, Noor Hazilah, Yusuf, Bashir, Ahsan, Kamrul
• Format: Article
• Language: English
• Published: World Business Institute 2014
• Subjects: H Social Sciences (General)
• Online Access: http://irep.iium.edu.my/38711/1/4._Moha_Asri_publication_in_GEFJ_March_2014.pdf; http://irep.iium.edu.my/38711/; http://www.gefjpapers.com/static/documents/March/2014/4.%20Moha%20Asri.pdf
• Institution: Universiti Islam Antarabangsa Malaysia

Customer retention is very crucial to the continuous survival of retail banking anywhere in the world, most especially when the deregulation of the sector has provided the customers with different choices to satisfy their financial needs. This has made many banks to pursue different strategies that...