An exploratory study on Malaysian consumer’s purchase intention: brand, quality and price perspective

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Bibliographic Details
Main Authors: Rahman, Sabbir, Haque, A. K. M. Ahasanul
Format: Article
Language:English
Published: Educational Research Multimedia & Publication 2011
Subjects:
Online Access:http://irep.iium.edu.my/3956/1/PURCHASE_INTENTION_IJCMS_2011.pdf
http://irep.iium.edu.my/3956/
http://irep.iium.edu.my/3956/1/PURCHASE_INTENTION_IJCMS_2011.pdf
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Institution: Universiti Islam Antarabangsa Malaysia
Language: English
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