Religiosity, ethnocentrism end corporate image towards the perception of young muslim consumers: structural equation modelling approach
The purpose of this research is to study the relationship between religiosity, ethnocentrism and corporate image towards the perception of purchasing foreign goods by the young Muslim consumers in Malaysia. A total of 250 questionnaires were distributed for measuring the relationship from young M...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EuroJournals Publishing, Inc.
2011
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/3966/1/Religiosity_%28EJSS%29_2011.pdf http://irep.iium.edu.my/3966/ |
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| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English |