Exploring critical factors influencing tourists’ perception in selection of destination: structural equation modelling approach on Bangladeshi market

The objectives of this research were to exploring critical factors influencing tourists' perception in selection of destination for travel in Bangladesh. The specific objectives of the study are: to identify and asses the factors that are influencing tourists in selecting destination; to find o...

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Main Authors: Haque, A. K. M. Ahasanul, Rahman, Sabbir, Rahman, Mahbubur
Format: Article
Language:English
Published: Institute of Management and Information Science 2010
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Online Access:http://irep.iium.edu.my/3968/1/Tourist_Perception.pdf
http://irep.iium.edu.my/3968/
http://www.imis.ac.in/vol10_issue2_1.html
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Institution: Universiti Islam Antarabangsa Malaysia
Language: English
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spelling my.iium.irep.39682011-11-18T01:00:05Z http://irep.iium.edu.my/3968/ Exploring critical factors influencing tourists’ perception in selection of destination: structural equation modelling approach on Bangladeshi market Haque, A. K. M. Ahasanul Rahman, Sabbir Rahman, Mahbubur GV Recreation Leisure HF Commerce The objectives of this research were to exploring critical factors influencing tourists' perception in selection of destination for travel in Bangladesh. The specific objectives of the study are: to identify and asses the factors that are influencing tourists in selecting destination; to find out the relationship between those factors and the consumers perception; to offer some recommendation for better marketing strategy to attract more tourists. In this study primary data had collected through distribution of questionnaires to the visitors on important tourists spot. Data from 180 completed questionnaires were analyzed quantitatively by variety of statistical techniques, including factor analysis and structural equation modeling to investigate the relationship among the variables. Three important factors like destination brand image, internet adoption, and customers' satisfaction are identified of the selection of destination by a traveler. The results of the structural equation modeling reflected that internet adoption and customers satisfaction played a significant role that are influencing tourist's perception in selection of destination for travelling. The survey was conducted only for one month's (December'09), which permitted only winter tourists to be surveyed. Thus, most of the respondents were winter tourists not representative of year round tourism. Only few dimensions were analyzed in this study, so further research can be done by using factors such as socio cultural, outdoor activities, Income, cultural distance with larger sample size. The overall conclusions and discussion of the findings should provide a framework for the practical planning and implementation of planning strategies in the tourism context. Institute of Management and Information Science 2010-12 Article REM application/pdf en http://irep.iium.edu.my/3968/1/Tourist_Perception.pdf Haque, A. K. M. Ahasanul and Rahman, Sabbir and Rahman, Mahbubur (2010) Exploring critical factors influencing tourists’ perception in selection of destination: structural equation modelling approach on Bangladeshi market. Pratibimba Journal, 10 (2). pp. 7-17. http://www.imis.ac.in/vol10_issue2_1.html
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic GV Recreation Leisure
HF Commerce
spellingShingle GV Recreation Leisure
HF Commerce
Haque, A. K. M. Ahasanul
Rahman, Sabbir
Rahman, Mahbubur
Exploring critical factors influencing tourists’ perception in selection of destination: structural equation modelling approach on Bangladeshi market
description The objectives of this research were to exploring critical factors influencing tourists' perception in selection of destination for travel in Bangladesh. The specific objectives of the study are: to identify and asses the factors that are influencing tourists in selecting destination; to find out the relationship between those factors and the consumers perception; to offer some recommendation for better marketing strategy to attract more tourists. In this study primary data had collected through distribution of questionnaires to the visitors on important tourists spot. Data from 180 completed questionnaires were analyzed quantitatively by variety of statistical techniques, including factor analysis and structural equation modeling to investigate the relationship among the variables. Three important factors like destination brand image, internet adoption, and customers' satisfaction are identified of the selection of destination by a traveler. The results of the structural equation modeling reflected that internet adoption and customers satisfaction played a significant role that are influencing tourist's perception in selection of destination for travelling. The survey was conducted only for one month's (December'09), which permitted only winter tourists to be surveyed. Thus, most of the respondents were winter tourists not representative of year round tourism. Only few dimensions were analyzed in this study, so further research can be done by using factors such as socio cultural, outdoor activities, Income, cultural distance with larger sample size. The overall conclusions and discussion of the findings should provide a framework for the practical planning and implementation of planning strategies in the tourism context.
format Article
author Haque, A. K. M. Ahasanul
Rahman, Sabbir
Rahman, Mahbubur
author_facet Haque, A. K. M. Ahasanul
Rahman, Sabbir
Rahman, Mahbubur
author_sort Haque, A. K. M. Ahasanul
title Exploring critical factors influencing tourists’ perception in selection of destination: structural equation modelling approach on Bangladeshi market
title_short Exploring critical factors influencing tourists’ perception in selection of destination: structural equation modelling approach on Bangladeshi market
title_full Exploring critical factors influencing tourists’ perception in selection of destination: structural equation modelling approach on Bangladeshi market
title_fullStr Exploring critical factors influencing tourists’ perception in selection of destination: structural equation modelling approach on Bangladeshi market
title_full_unstemmed Exploring critical factors influencing tourists’ perception in selection of destination: structural equation modelling approach on Bangladeshi market
title_sort exploring critical factors influencing tourists’ perception in selection of destination: structural equation modelling approach on bangladeshi market
publisher Institute of Management and Information Science
publishDate 2010
url http://irep.iium.edu.my/3968/1/Tourist_Perception.pdf
http://irep.iium.edu.my/3968/
http://www.imis.ac.in/vol10_issue2_1.html
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