Understanding the effects of green marketing management on muslim consumers in Malaysia from and Islamic perspective
The association of green marketing with Islamic marketing is still very new. This paper aims to conceptually link green marketing with Islamic marketing philosophies and to understand green marketing concept from an Islamic perspective. This study investigates whether Muslim consumers in Malaysia...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/39936/1/Green_Marketing_ICMIP_2_Conference_2014.pdf http://irep.iium.edu.my/39936/3/ICMIP-2_2014_%2528FULL_PAPERS%2529.pdf http://irep.iium.edu.my/39936/ http://icmip2014.com/ |
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| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English English |