Understanding the effects of green marketing management on muslim consumers in Malaysia from and Islamic perspective

The association of green marketing with Islamic marketing is still very new. This paper aims to conceptually link green marketing with Islamic marketing philosophies and to understand green marketing concept from an Islamic perspective. This study investigates whether Muslim consumers in Malaysia...

Full description

Saved in:
Bibliographic Details
Main Authors: Haque, A. K. M. Ahasanul, Rosli, Norhizan, Abdullah, Kalthom
Format: Conference or Workshop Item
Language:English
English
Published: 2014
Subjects:
Online Access:http://irep.iium.edu.my/39936/1/Green_Marketing_ICMIP_2_Conference_2014.pdf
http://irep.iium.edu.my/39936/3/ICMIP-2_2014_%2528FULL_PAPERS%2529.pdf
http://irep.iium.edu.my/39936/
http://icmip2014.com/
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Universiti Islam Antarabangsa Malaysia
Language: English
English

Similar Items