Exploring customer service experience equity on the customers’ behavioral intention in tourism industry

• Main Authors: Hashim, Nurhazirah, Haque, A. K. M. Ahasanul, Abdul Wahab, Abdul Azeez Oluwanisola
• Format: Conference or Workshop Item
• Language: English; English; English
• Published: 2014
• Subjects: HF5001 Business. Business Administration
• Online Access: http://irep.iium.edu.my/40488/1/SERVE_2014_Conference_Program_Book.pdf; http://irep.iium.edu.my/40488/2/Table_of_Contents.pdf; http://irep.iium.edu.my/40488/3/Paper_2_%28SERVE_2014%29.pdf; http://irep.iium.edu.my/40488/
• Institution: Universiti Islam Antarabangsa Malaysia

ABSTRACT: Researchers in recent years have begun to pay more attention to the effect of customer experience on consumer behaviors. Many scholars suggested that building "firms must nurture the emotional bonds between the customers and the providers through experiential elements which can fulfil...