E-consumer protection in Malaysia: misleading information in advertisement
Advertising is widely used on the Internet either to promote goods sold or to entice consumer towards a particular web site, especially in e-commerce relating to business to consumer (B2C). Advertising is considered as a powerful promotional activity and its practices is the same as to face-to-face...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
2014
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/40942/1/misleading_information_in_advertising.pdf http://irep.iium.edu.my/40942/8/40942.pdf http://irep.iium.edu.my/40942/ http://versys.uitm.edu.my/prisma/view/viewPdf.php?pid=45158 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English English |