Shopping day and time preferences of Malaysian hypermarket consumers

• Main Authors: Hassan, Hasliza, Rahman, Muhammad Sabbir, Abu Bakar Sade, Sade
• Format: Article
• Language: English
• Published: Australian Academy of Business and Social Sciences Pty Ltd. ACN 167 587 377 2015
• Subjects: HF Commerce; HF5001 Business. Business Administration; HF5410 Marketing. Distribution of products
• Online Access: http://irep.iium.edu.my/42418/1/Australian_Journal_of_Business_and_Economic_Studies_-__published.pdf; http://irep.iium.edu.my/42418/; https://www.aabss.org.au/journal/ajbes
• Institution: Universiti Islam Antarabangsa Malaysia

This research looks at consumer preference concerning shopping day and time within the Malaysian market. There are five main hypermarket players in Malaysia. The analysis of this research is based on cross-tabulation analysis between the hypermarket players and the preferred shopping day and time. D...