Hypermarket retailing expansion as a hub of socio-economic development in Malaysia

• Main Authors: Hassan, Hasliza, Mahdee, Junainah, Sade, Abu Bakar, Rahman, Muhammad Sabbir
• Format: Article
• Language: English
• Published: North Carolina Central University School of Business 2015
• Subjects: HF Commerce; HF5001 Business. Business Administration; HF5410 Marketing. Distribution of products
• Online Access: http://irep.iium.edu.my/44161/1/jbdnv1402.pdf; http://irep.iium.edu.my/44161/; http://www.ewp.rpi.edu/jbdn/jbdnvol14.htm
• Institution: Universiti Islam Antarabangsa Malaysia

The majority of Malaysians prefer to go to a hypermarket to purchase the basic necessities for their household. Due to the high acceptance of this modern retailing concept, hypermarket retailing has had an incredible impact with respect to the overall retailing industry in Malaysia. This research e...