A conceptual framework for the analysis of determinants of m-commerce acceptance
With the emergence of internet and World Wide Web, traditional businesses got a new opportunity to compete globally. Traditional bricks-and-mortar businesses became electronic business (e-business) with the help of Information and Communication Technology (ICT) tools. Smart phone technology broug...
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| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/45597/1/45597.pdf http://irep.iium.edu.my/45597/ http://www.isoss.net/downloads/proc13thconf.pdf |
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| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English |
| Summary: | With the emergence of internet and World Wide Web, traditional businesses got a
new opportunity to compete globally. Traditional bricks-and-mortar businesses became
electronic business (e-business) with the help of Information and Communication
Technology (ICT) tools. Smart phone technology brought a new revolution in e-business
market. A new term of Mobile Commerce (M-Commerce) emerged and set a new trend
in commerce and business. M-commerce usage trend in developing economies still seems
to take very slow steps as compared to developed countries like USA, UK, Australia and
others. The purpose of this study is to extend research on the acceptance of M-Commerce
in context of developing economies. A conceptual framework of some widely used
technology adoption and social psychology theories including, Technology Acceptance
Model (TAM), Innovation Diffusion Theory (IDT), Unified Theory of Acceptance and
Use of Technology (UTAUT), is proposed to diagnose the significant factors of MCommerce
acceptance in developing economies. |
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