Contemporary marketing concepts and conceptual thoughts: a knowledge-building approach

• Main Authors: Rahman, Muhammad Sabbir, Osman , Bin Mohamad, Md. Ashraful , Azam Khan, Mrs. Yunita , Agustian Minjalnis
• Format: Book
• Language: English
• Published: TIJ Research Publications PTE. LTD 2015
• Subjects: HF Commerce; HF5001 Business. Business Administration; HF5410 Marketing. Distribution of products
• Online Access: http://irep.iium.edu.my/46001/7/ContempMarketingConceptsAndConceptualThoughts-AKnowledgeBuildingApp.pdf; http://irep.iium.edu.my/46001/
• Institution: Universiti Islam Antarabangsa Malaysia

The practice of Marketing is the engine of all types of business. This book is entitles ‘Contemporary Marketing Concepts and Conceptual Thoughts- A knowledge-Building Approach ’, its contents draw heavily in developing conceptual framework, a term which has produced from the imagination of the aca...