Market orientation and entrepreneurial success: mediating role of entrepreneurial learning intensity = Orientasi pasaran dan kejayaan keusahawanan: peranan pengantara intensiti pembelajaran keusahawanan

• Main Authors: Juhdi, Noor Hasni, Tih, Sio Hong, Juhdi, Nurita
• Format: Article
• Language: English
• Published: Universiti Kebangsaan Malaysia 2015
• Subjects: HB522 Income. Factor shares.Interest.Profit.Entrepreneurship
• Online Access: http://irep.iium.edu.my/49345/1/jurnal_pengurusan_noor_hasni_et_al_2015.pdf; http://irep.iium.edu.my/49345/; http://ejournal.ukm.my/pengurusan/article/view/11119
• Institution: Universiti Islam Antarabangsa Malaysia

We addressed three research questions in this study: (1) What is the effect of market orientation on entrepreneurial success? (2) What is the relationship between market orientation and entrepreneurial learning intensity?; and (3) To what extent could entrepreneurial learning intensity enhance the r...