The effect of supply chain linkage on micro and small enterprises’ performance

• Main Authors: Ya’kob, Siti Aisyah, Wan Jusoh, Wan Jamaliah
• Format: Article
• Language: English; English
• Published: Universiti Malaysia Sarawak 2016
• Subjects: HF5410 Marketing. Distribution of products
• Online Access: http://irep.iium.edu.my/51497/1/siti_Aisyah_and_Wan_Jamaliah_IJBS_Vol17-no1-paper7.pdf; http://irep.iium.edu.my/51497/4/51497_The%20effect%20of%20supply%20chain%20linkage%20on%20micro%20and%20small%20enterprises_Scopus.pdf; http://irep.iium.edu.my/51497/; http://www.ijbs.unimas.my/images/repository/pdf/Vol17-no1-paper7.pdf
• Institution: Universiti Islam Antarabangsa Malaysia

The practice of linking the enterprises with their channel members through supply chain activities is meant to achieve better performance and to create a win-win situation for both sides. A study on supply chain linkages is necessary in order to observe the effect of the linkages on firms’ performan...