Consumers’ loyalty toward Islamic banking system: does ḥala̅l brand awareness matter?
In a competitive market structure, brand awareness helps to create a basis of trust and acceptance. Brand awareness is the first step to creating brand equity, an asset that provides companies with sustainable competitive advantages. However, in the Islamic banking context, the majority of consu...
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| Format: | Article |
| Language: | English English |
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IIUM Press, International Islamic University Malaysia
2016
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| Online Access: | http://irep.iium.edu.my/53310/1/53310_CONSUMERS%E2%80%99%20LOYALTY.pdf http://irep.iium.edu.my/53310/7/53310_CONSUMERS%27%20LOYALTY.pdf http://irep.iium.edu.my/53310/ http://journals.iium.edu.my/enmjournal/index.php/enmj/article/view/376/221 |
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| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English English |