Determining the intention to patronage Islamic brand restaurant: The moderating role of religiosity
The growth of the global Muslim population has presents opportunities and challenges to marketers for tapping the rising Sharia compliant market especially in the food service and hospitality industry. The demand for Halal food is growing in Malaysia and internationally as a result of increasing tra...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
Faculty of Business & Management Universiti Teknologi MARA (Terengganu) Malaysia
2016
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/54949/10/54949.pdf http://irep.iium.edu.my/54949/ http://tibec.uitm.edu.my/index.php |
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| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English |