The relationship between perceived quality association and purchase intention to patronage Islamic brand restaurants

• Main Authors: Mohd Yusof, Yuslina Liza, Wan Jusoh, Wan Jamaliah, Maulan, Suharni
• Format: Conference or Workshop Item
• Language: English
• Published: 2016
• Subjects: HF5410 Marketing. Distribution of products
• Online Access: http://irep.iium.edu.my/54950/58/54950.pdf; http://irep.iium.edu.my/54950/
• Institution: Universiti Islam Antarabangsa Malaysia

Malaysia has gained the reputation as one of the most developed Muslim countries and a Haven for Halal food. Due to increasing trade, tourism and globalization, demand for Halal food which is considered to be high quality, hygienic and delicious is growing both in Malaysia as well as internationall...