Towards devising a fundamental theory of Islamic advertising
Advertising plays a significant role on socio-economic fronts. It not only lubricates the economic traffic, but also raises the standard of living by offering newer and better products. But at the same time advertising is not without criticism. Critics say advertising is the cause of many socio-econ...
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| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/55368/21/55368.pdf http://irep.iium.edu.my/55368/ |
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| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English |