Beliefs about Islamic advertising: an exploratory study in Malaysia

• Main Authors: Shafiq, Ali, Haque, A. K. M. Ahasanul, Abdullah, Kalthom, Jan, Muhammad Tahir
• Format: Article
• Language: English; English
• Published: Emerald Publishing Limited 2017
• Subjects: HF5001 Business. Business Administration
• Online Access: http://irep.iium.edu.my/58643/1/Beliefs%20about%20Islamic%20advertising%20-%20an%20exploratory%20study%20in%20Malaysia.pdf; http://irep.iium.edu.my/58643/7/58643-Beliefs%20about%20Islamic%20advertising-SCOPUS.pdf; http://irep.iium.edu.my/58643/; http://www.emeraldinsight.com/doi/abs/10.1108/JIMA-02-2015-0018
• Institution: Universiti Islam Antarabangsa Malaysia

Purpose – This paper aims to explore people’s beliefs towards Islamic advertising. Design/methodology/approach – Being exploratory in nature, this paper applies qualitative method of research by adapting thought elicitation technique of data collection. This method rests in the projective techniq...