Measuring online services of Bangladeshi commercial banks and its impact on customer loyalty

Internet banking has become one of the most popular services utilized by the Bangladeshi retail banking customers in recent years. Different bank providers are working continuously to add or improve their internet banking services in order to make their bank a better choice among their customers as...

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Main Authors: Uddin, Md. Bashir, Haque, A. K. M. Ahasanul, Maruf, Torekol Islam
Format: Conference or Workshop Item
Language:English
Published: 2017
Subjects:
Online Access:http://irep.iium.edu.my/59500/1/59500_MEASURING%20ONLINE%20SERVICEs.pdf
http://irep.iium.edu.my/59500/
http://www.utm.my/asia/files/2017/05/2017-05-05-AIMC-2017-EBM.pdf
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Institution: Universiti Islam Antarabangsa Malaysia
Language: English
id my.iium.irep.59500
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spelling my.iium.irep.595002017-11-21T08:47:31Z http://irep.iium.edu.my/59500/ Measuring online services of Bangladeshi commercial banks and its impact on customer loyalty Uddin, Md. Bashir Haque, A. K. M. Ahasanul Maruf, Torekol Islam HF5001 Business. Business Administration Internet banking has become one of the most popular services utilized by the Bangladeshi retail banking customers in recent years. Different bank providers are working continuously to add or improve their internet banking services in order to make their bank a better choice among their customers as well as to retain them. Despite its attractiveness, customer loyalty towards internet banking website has become an issue due to firm competition among the banks in Bangladesh. As the development and validation of a customer loyalty model in internet banking website context in Bangladesh had yet to be addressed by past studies, and model will develop in this study based on information system marketing literatures to investigate on the customer loyalty towards internet banking website. 2017-05-01 Conference or Workshop Item REM application/pdf en http://irep.iium.edu.my/59500/1/59500_MEASURING%20ONLINE%20SERVICEs.pdf Uddin, Md. Bashir and Haque, A. K. M. Ahasanul and Maruf, Torekol Islam (2017) Measuring online services of Bangladeshi commercial banks and its impact on customer loyalty. In: ASIA International Multidisciplinary Conference (AIMC 2017), 1st-2nd May 2017, Johor Bharu, Johor. (Unpublished) http://www.utm.my/asia/files/2017/05/2017-05-05-AIMC-2017-EBM.pdf
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic HF5001 Business. Business Administration
spellingShingle HF5001 Business. Business Administration
Uddin, Md. Bashir
Haque, A. K. M. Ahasanul
Maruf, Torekol Islam
Measuring online services of Bangladeshi commercial banks and its impact on customer loyalty
description Internet banking has become one of the most popular services utilized by the Bangladeshi retail banking customers in recent years. Different bank providers are working continuously to add or improve their internet banking services in order to make their bank a better choice among their customers as well as to retain them. Despite its attractiveness, customer loyalty towards internet banking website has become an issue due to firm competition among the banks in Bangladesh. As the development and validation of a customer loyalty model in internet banking website context in Bangladesh had yet to be addressed by past studies, and model will develop in this study based on information system marketing literatures to investigate on the customer loyalty towards internet banking website.
format Conference or Workshop Item
author Uddin, Md. Bashir
Haque, A. K. M. Ahasanul
Maruf, Torekol Islam
author_facet Uddin, Md. Bashir
Haque, A. K. M. Ahasanul
Maruf, Torekol Islam
author_sort Uddin, Md. Bashir
title Measuring online services of Bangladeshi commercial banks and its impact on customer loyalty
title_short Measuring online services of Bangladeshi commercial banks and its impact on customer loyalty
title_full Measuring online services of Bangladeshi commercial banks and its impact on customer loyalty
title_fullStr Measuring online services of Bangladeshi commercial banks and its impact on customer loyalty
title_full_unstemmed Measuring online services of Bangladeshi commercial banks and its impact on customer loyalty
title_sort measuring online services of bangladeshi commercial banks and its impact on customer loyalty
publishDate 2017
url http://irep.iium.edu.my/59500/1/59500_MEASURING%20ONLINE%20SERVICEs.pdf
http://irep.iium.edu.my/59500/
http://www.utm.my/asia/files/2017/05/2017-05-05-AIMC-2017-EBM.pdf
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