Edu-tourist’s perceived service quality and perception – the mediating role of satisfaction from foreign students’ perspectives

• Main Authors: Rahman, Muhammad Sabbir, Hassan, Hasliza, Osman-Gani, AAhad M., Fattah, Fadi Abdel Muniem Abdel, Anwar, Md. Aftab
• Format: Article
• Language: English; English
• Published: Emerald Publishing Limited 2017
• Subjects: L Education (General)
• Online Access: http://irep.iium.edu.my/60465/1/Edu-tourist%E2%80%99s%20perceived%20service%20quality%20and%20perception.pdf; http://irep.iium.edu.my/60465/7/60465-Edu-tourist%E2%80%99s%20perceived%20service%20quality-SCOPUS.pdf; http://irep.iium.edu.my/60465/; http://www.emeraldinsight.com/doi/abs/10.1108/TR-12-2016-0057
• Institution: Universiti Islam Antarabangsa Malaysia

Purpose – The purpose of this paper is to test a conceptual model that takes into account both edu-tourists’ perception and perceived service quality in explaining purchase intention of academic degrees from the foreign universities. Design/methodology/approach – The study is based on an empirica...