Public relation activities in Islamic banking industry: an approach of circuit of culture (COC) model

• Main Authors: Mohd Thas Thaker, Mohamed Asmy, Mohd Thas Thaker, Hassanudin, Allah Pitchay, Anwar
• Format: Article
• Language: English; English; English
• Published: Emerald Group Publishing Ltd. 2018
• Subjects: H Social Sciences (General); HG3368 Islamic Banking and Finance
• Online Access: http://irep.iium.edu.my/63704/1/63704_Public%20relation%20activities%20in%20Islamic%20banking.pdf; http://irep.iium.edu.my/63704/2/63704_Public%20relation%20activities%20in%20Islamic%20banking_SCOPUS.pdf; http://irep.iium.edu.my/63704/13/63704_Public%20relation%20activities%20in%20Islamic%20banking_WOS.pdf; http://irep.iium.edu.my/63704/; https://www.emeraldinsight.com/doi/full/10.1108/JIMA-06-2016-0047
• Institution: Universiti Islam Antarabangsa Malaysia

Purpose – This paper has adopted Circuit of Culture (COC) model as theoretical framework to examine the role of religion in influencing the public relations activity of Islamic banking institutions in Malaysia. Design/methodology/approach – A narrative analysis is used in this study. This analysis...