Guidelines and legal ecosystem for the creation of Islamic content in Malaysia: towards consumer empowerment = Garis panduan dan ekosistem undang-undang bagi penciptaan kandungan kreatif Islam di Malaysia: mendepani pemberdayaan pengguna

• Main Authors: Ali, Adibah, Abdul Ghani Azmi, Ida Madieha, Ismail, Suzi Fadhilah, Daud, Mahyuddin, Alavi, Rokiah
• Format: Article
• Language: English; English
• Published: International Islamic University Malaysia 2018
• Subjects: K Law (General); KPG Malaysia
• Online Access: http://irep.iium.edu.my/64567/1/64567_Guidelines%20and%20Legal%20Ecosystem.pdf; http://irep.iium.edu.my/64567/7/64567%20GUIDELINES%20AND%20LEGAL%20ECOSYSTEM%20FOR%20THE%20CREATION%20OF%20ISLAMIC%20CONTENT%20IN%20MALAYSIA_wos.pdf; http://irep.iium.edu.my/64567/; http://journals.iium.edu.my/iiumlj/index.php/iiumlj/article/view/381
• Institution: Universiti Islam Antarabangsa Malaysia

The contents of creative industry must portray the cultural and religious values of the country. As a tool of nation building, creative industry plays a fundamental role in inculcating good values and the avoidance of social illnesses. The objective of this study is to examine the importance and growth of Islamic contents in Malaysian creative industry. By employing qualitative research methods, namely, content analysis and interviews, the study found that there is increase in the demand for Islamic contents. This study intends to highlight some of the concerns raised by both producers and consumers of creative content with the hope of empowering consumers in choosing content that is more suitable to their cultural and religious needs. For the Islamic content industry to flourish, having a supportive legal eco-system is imperative. This study explores the existing guidelines on Islamic content as a well as relevant legislation that governs content creation in Malaysia. The study concludes with some policy recommendations that would assist in harnessing the creation of Islamic content in Malaysia. Kandungan yang dipertontonkan melalui industri kreatif sesebuah negara mesti menggambarkan nilai budaya dan agama negara tersebut. Sebagai salah satu alat bagi pembentukan bangsa, industri kreatif memainkan peranan penting dalam menanam nilai-nilai murni dan mengelakkan gejala-gejala sosial. Objektif kajian ini adalah untuk mengkaji kepentingan dan perkembangan kandungan yang berunsur Islamik di dalam industri kreatif Malaysia. Dengan menggunakan kaedah penyelidikan kualitatif, iaitu analisis kandungan dan wawancara, kajian mendapati terdapat peningkatan terhadap permintaan untuk kandungan-kandungan Islamik. Kajian ini bertujuan untuk mengetengahkan beberapa isu yang dikemukakan oleh keduadua pembikin dan pengguna kandungan-kandungan kreatif dengan harapan untuk memperkasakan pengguna dalam memilih kandungan yang lebih bersesuaian dengan keperluan budaya dan agama mereka.