Influencing the mind of the consumers: the role of the law and the regulators in controlling credit advertisement

• Main Authors: Hassan, Rusni, Kassim, Salina, Abu Bakar, Elistina, Ilias, Ibtisam @ Ilyana
• Format: Conference or Workshop Item
• Language: English; English
• Published: 2018
• Subjects: HG Finance; HG3368 Islamic Banking and Finance; HG3691 Credit; KPG Malaysia
• Online Access: http://irep.iium.edu.my/64688/2/Ilyana%20LOA%20Colombo.pdf; http://irep.iium.edu.my/64688/1/Ilyana%20Colombo%20Full%20Paper.pdf; http://irep.iium.edu.my/64688/; http://gcbss.org/cimssr2018/
• Institution: Universiti Islam Antarabangsa Malaysia

Advertising boosts market performance by offering useful information to consumers. It enables firms to promote the attributes of their products and services and, thereby, to compete better with each other. On the other hand, advertising may adversely affect market performance when businesses use it...