Factors influencing satisfaction on YouTube usage among students

• Main Authors: Nazari, Nur Syahirah, Wok, Saodah
• Format: Conference or Workshop Item
• Language: English; English
• Published: 2018
• Subjects: H61.8 Communication of information; T10.5 Communication of technical information; TK5101 Telecommunication. Including telegraphy, radio, radar, television
• Online Access: http://irep.iium.edu.my/65443/1/PACA%20-%20%20Ira%20-%20FACTOR%20INFLUENCING%20SATISFACTION%20IN%20YOUTUBE.pdf; http://irep.iium.edu.my/65443/9/65443_Factors%20Influencing%20Satisfaction.pdf; http://irep.iium.edu.my/65443/; http://www.ums.edu.my/v5/announcement-link-3/6418-12th-biennial-convention-of-the-pacific-and-asian-communication-paca
• Institution: Universiti Islam Antarabangsa Malaysia

YouTube is one of the social networking sites using a video and it is very attractive among the young generation especially students. Therefore, this study aims to determine the relationship among perception, attitude, behavior, impact and satisfaction of YouTube usage and to identify the best predi...