Impact of E-service quality on brand attachment and willingness to spend more

• Main Authors: Gul-e-Rana, Rana, Mohamadali, Noor Azizah, Shah, A., Muhammad, L
• Format: Article
• Language: English
• Published: Faculty of Natural Sciences, University of Sindh 2018
• Subjects: T58.6 Management information systems
• Online Access: http://irep.iium.edu.my/67336/1/77-Article%20Text-134-1-10-20181009.pdf; http://irep.iium.edu.my/67336/; http://sujo2.usindh.edu.pk/index.php/SURJ/article/view/77/73
• Institution: Universiti Islam Antarabangsa Malaysia

E-service quality is important in current business practices. This concept is yet to be explored in context of influencing other important variables. This paper aims to conceptualize e-service quality relationship with brand attachment and willingness to spend more. Understanding the relationship...