A pilot survey on ‘Muslim – friendly’ event management standards in Malaysia and its acceptance among Malaysian practitioners

• Main Authors: Zainan Nazri, Nurul Jannah, Fatah Yasin, Raudlotul Firdaus
• Format: Conference or Workshop Item
• Language: English; English
• Published: 2018
• Subjects: BP173 Islamic sociology; HD28 Management. Industrial Management
• Online Access: http://irep.iium.edu.my/68246/1/Dr.Jannah%20ICRCG%20Presentation.pdf; http://irep.iium.edu.my/68246/14/68246_A%20Pilot%20Survey%20on%20%E2%80%98Muslim%20-%20evidence.pdf; http://irep.iium.edu.my/68246/; https://international-conferences.org/icrcg2018/iium-main/
• Institution: Universiti Islam Antarabangsa Malaysia

Event management is a fast-paced, varied, and highly employable field. Even in times of economic recession, events remain invaluable to companies as an assured way to build brand reputation, drive consumer confidence and give people experiences to remember. The International Organization of Standa...